Modern filmmaking is no longer confined to studios and scripts — it's shaped by TikTok trends and viral potential. Directors now plan scenes with social media in mind, aiming for moments that can explode online. From Saltburn's infamous dance to Smile’s viral marketing and Barbie’s meme-ready visuals, success at the box office increasingly depends on winning the internet first. Today’s films aren’t just made for the screen — they’re made for the algorithm.

'Barbenheimer' from 2023 has been reimagined as 'Glicked' this year. It's trending on social media, but does it have the same impact?

Deadpool and Wolverine achieved a new box office milestone, securing the 12th spot in domestic box office history, outperforming Barbie.

Cillian Murphy and Margot Robbie sat down to discuss the iconic ‘Barbenheimer’ trend that sparked upon Greta Gerwig’s iconic Barbie and...

Toymaker Mattel isn't playing around—thanks to the sizzling success of the Barbie movie, they're riding a cash wave bigger than the dream...